Farewell, Peach Pundit. Hello, The Plum Perspective.

Friends, readers, haters, and bots:

Today, we announce a bold, equity-driven, fruit-forward evolution of our brand. As of April 1st, 2025, Peach Pundit is no more.

We are now The Plum Perspective.

Why? Because peaches are problematic.

Let’s be honest: the peach has had a good run. But in our continued commitment to intersectional inclusivity, carbon-neutral snark, and post-partisan produce representation, we realized the peach was… well, just a little too normative.

The peach has privilege.

It’s soft, round, traditionally gendered, and let’s face it—overrepresented in Southern iconography. Every state fair has a peach cobbler. Every Georgia politician has worn a peach pin at some point. And every meme involving a peach emoji has at best questionable intent.

We conducted a 37-part equity audit and discovered that not once in the site’s nearly two-decade history had we centered the voices of plums, figs, or even the noble persimmon. That changes today.

Why the Plum?

We chose the plum because it is:

• Dark and mysterious
• Often overlooked, yet quietly superior
• Both sweet and tart, like our editorial board
• Able to be dried into prunes, much like the Georgia General Assembly

The plum doesn’t scream for attention. It whispers, “I’m better than that peach—fight me.”

What This Means for You

Absolutely nothing, but also everything.

Yes, we’ll still be delivering the same hard-hitting takes, sarcastic rants, and occasional legislative insight that Peach Pundit was known for. But now, it’ll be rebranded—and therefore immune to criticism.

All opinions will be filtered through a DEI-compliant fruit equity lens, and each post will include a land acknowledgment, a note on the carbon footprint of the sarcasm used, and a trigger warning in case a libertarian reader is exposed to nuance.

We’ve also partnered with a fruit-forward social justice cooperative based in Gwinnett to provide annual microaggressions training to our blogroll. (We’re looking at you, Buzz.)

Merch? You bet.

The Peach Pundit Store is now the Plum Perspective Emporium of Thoughtfully Sourced Contentwear™. Expect all-new drops, like:

• “Fruity but Fair-Minded” hoodies
• “My Bias Is Biodiverse” dad hats
• “I Support Plum Equity” yard signs, made from recycled GA voter registration forms

Looking Ahead

As The Plum Perspective, we are more committed than ever to bringing you intersectionally infused insight into Georgia politics and beyond. We will continue holding the powerful accountable, mocking the absurd, and occasionally getting yelled at on Twitter for not being serious enough.

And no, we haven’t gone woke. We’ve gone fruitually conscious.

If you’re upset about this rebrand, ask yourself—why are you so threatened by plums?

Now if you’ll excuse us, we’re off to draft a 17-page apology to a nectarine.

Plummily yours,
Scot