ICYMI: Rivian To Build East Coast HQ In Atlanta, Break Ground On Plant Next Month.

Last month, EV truck manufacturer Rivian announced it would build an east coast headquarters on Auburn Ave. near the Krog Street Market, adjacent to the Beltline.

Rivian will occupy the top floor and lobby of Portman Holdings’ Junction Krog District building at 667 Auburn Ave NE, adjacent to the famous Eastside Trail of the Atlanta Beltline—easily accessible by public transportation. Rivian expects to employ around 100 people at the site by the end of 2025, with around 500 people at the new headquarters when fully built.

“We are excited to establish our East Coast head office in Atlanta,” said Rivian Founder and CEO RJ Scaringe. “Atlanta embodies so much that makes Georgia great—top talent, exceptional creativity, and a desire to always be moving forward.”

This is certainly a coup for Governor Kemp, but also for Atlanta Mayor Andre Dickens. It strengthens Rivian’s ties to Georgia and brings good-paying jobs to a bustling area of the city.

There has been concern about Rivian’s financial health and whether it would build its production facility in Newton County(groundbreaking for the facility takes place next month). It also announced that Volkswagen and Rivian entered a joint venture recently, which included a $1B investment into Rivian. Nevertheless, its second-quarter financial report was mixed, even as it included hopeful signs for the future.

Rivian’s second-quarter revenue rose 13% from the prior year to $1.3 billion, and its second quarter checked in with a net loss of $1.1 billion. The net loss was an improvement over the prior year’s $1.5 billion net loss. Rivian’s adjusted earnings per share checked in at a loss of $0.97, much worse than analysts expected at a loss of $0.80 per share, per Factset. Rivian did reaffirm its 2025 delivery guidance of 40,000 to 46,000 vehicles — though it’s going to take a strong second-half performance to reach.

Here’s hoping Rivian continues producing and making trucks, and continues brining more jobs to Georgia.